Everclear
Everclear is a life guidance app designed for the mature, modern woman seeking clarity and fulfillment. Our mission was to elevate the psychic advice space by creating a service experience that prioritizes the customer’s needs while offering a fresh, evolved approach.
The vision for Everclear was to reinvent how psychic guidance services are traditionally delivered. By focusing on a modern and updated app design, we aimed to appeal to a broader audience and establish relevancy within a niche market. The primary challenge lay in separating the app from the mysticism often associated with psychic guidance while creating a relatable and engaging experience that resonates with users.
Through thoughtful design and user-focused solutions, we worked to position Everclear as a trusted and approachable resource for personal growth and clarity.
Role - Visual Design, Branding, Art Direction, UX/UI, Responsive Web Design, Social Media Advertising, Video Production
Client - Platphorm LLC
App Design & UX Support
Everclear launched in March 2020 with great success, bringing a fresh perspective to the life guidance app space. I collaborated with a talented team to build the Material and Design Systems, wireframing and prototyping the app from initial sketches to final delivery.
The creation of a comprehensive brand library was a critical first step, serving as the foundation for consistent design decisions throughout the development process.
By incorporating user testing across different markets and analyzing client engagement, we ensured the app’s experience flowed naturally and was driven by real user data. This data-informed approach allowed us to craft an intuitive and engaging app experience, positioning Everclear as a trusted, modern solution for personal growth and clarity.
Everclear App
The Everclear App was developed for iOS, Android, and Web platforms, making it essential to maintain consistent key brand elements for a seamless and successful launch. My team and I worked collaboratively on colors, icons, typography, UX flows, and interface components to ensure the app delivered a cohesive experience across all platforms.
In addition to the initial launch, we continually developed new features such as Pay-Per-Minute chat and video functionality. Leveraging our robust design system as a foundation, we were able to seamlessly integrate these new features into the existing structure. This scalable approach ensured that future iterations of the app could maintain the same level of consistency and usability, regardless of how many updates or enhancements were introduced.
App Store Listing & Ad Campaigns
I designed a variety of styles and applications for social media campaigns and advertisements across platforms such as Facebook and Google UA, ensuring alignment with Everclear’s brand identity. In addition to advertising, I managed app store presence and updates, including creating custom product pages for the iOS App Store and conducting A/B testing on both iOS and Google Play.
Our advertising efforts were driven by data, with weekly KPI reviews to measure success and optimize performance. By continuously testing and refining elements such as text, color, size, and imagery, we ensured our campaigns remained engaging and effective across multiple formats. This iterative, data-driven approach allowed us to enhance user acquisition efforts and maintain a competitive presence in the app marketplace.
Video Campaigns
In addition to static ad campaigns, I create a variety of video advertisements to reach new markets on platforms such as TikTok, Instagram, and Facebook. Recognizing the importance of motion in modern advertising, I focus on developing dynamic content that keeps Everclear’s brand relevant and top of mind for our target audience.
Beyond traditional video formats, I collaborate with social media influencers, cameos, and celebrities to expand our reach and connect with diverse markets. By leveraging these partnerships, I ensure our campaigns resonate with a wide range of audiences, reinforcing Everclear’s presence across multiple platforms and maintaining a competitive edge in the evolving landscape of social media advertising.
Compatibility.com
Compatibility.com was developed as an evergreen site to drive traffic to Everclear.com by leveraging the popularity of love and astrology—two of the most consistently high-performing themes in advertising. Designed as an alternative to competitors like Astrology.com, the site was built to attract and engage a broad audience interested in astrology-based insights.
I managed the project from concept to completion, including wireframing, full development, and art direction. The 150+ page site was built entirely in WordPress, where I oversaw every detail, including directing an illustrator to create a cohesive custom image style and iconography.
To ensure usability, I designed an intuitive navigation system that allows users to seamlessly explore every possible astrology match combination. The site is fully SEO-optimized, with internal linking structures strategically implemented to give it a competitive edge in Google search rankings. This thoughtful approach ensured Compatibility.com not only engaged users but also delivered measurable results through increased organic traffic to Everclear.com.