Google with Epsilon
As an Art Director at Epsilon, I had the privilege of shaping the creative direction for multiple Google accounts, crafting campaigns that were not only visually impactful but also deeply aligned with Google’s brand identity. Whether designing for Google Home or YouTube, I focused on understanding the unique needs of each platform and its audience, ensuring that every campaign felt purposeful and connected. These efforts resulted in engaging, user-focused designs that strengthened Google’s presence and drove meaningful results.
Collaboration was at the core of my work. Partnering closely with talented copywriters, project managers, and designers, I developed responsive landing pages, dynamic email campaigns, and captivating social media content. My approach was always rooted in putting the user first—creating seamless, thoughtful experiences that resonated with Google’s diverse audience while delivering on performance goals. It was a rewarding challenge to bring big ideas to life in ways that felt both innovative and human.
Role - Art Director, UX/UI, Responsive Email Design, Web Design
Client - Google
Responsive Email Design for Products & Services
A central focus of my role was creating impactful and dynamic email campaigns for Google’s diverse product and service offerings. I drove success by developing detailed wireframes and high-fidelity mockups, providing stakeholders with a clear and comprehensive vision of the final deliverables. Each campaign was designed to highlight Google’s innovative features, ensuring alignment with brand standards and user expectations.
To maximize engagement and client satisfaction, I meticulously refined every design element. This included strategic choices in color palettes, typography, and imagery that resonated with the target audience. By taking a holistic, user-centric approach, I enhanced the visual appeal, usability, and overall effectiveness of the campaigns, helping Google maintain its leadership in digital innovation.
Google Partner Connect
The Partner Success Sites were designed as valuable tools for users to create, edit, and customize invite pages, manage RSVPs, and access downloadable resources. My role focused on implementing user-friendly design principles to ensure these platforms delivered a seamless and intuitive browsing experience.
By prioritizing usability and clarity, I optimized the interface to allow users to effortlessly navigate and complete key actions, such as managing invite pages and accessing resources. Each design element was carefully considered to streamline interaction, reduce friction, and support users in achieving their goals efficiently, reinforcing Google’s commitment to providing accessible and impactful digital solutions.
Social Media Advertising
Recognizing the pivotal role of social media in today’s digital landscape, I developed impactful campaigns to promote and support Google Partner Connect events. These efforts resulted in a significant boost in sign-ups, demonstrating the power of strategic design and targeted outreach.
Through compelling visuals, persuasive messaging, and precise audience targeting, I aimed to generate excitement and drive engagement. Each campaign was crafted with a focus on aligning with Google’s branding while resonating with the intended audience. By leveraging the strengths of social media platforms, I successfully elevated awareness and participation for these key events.
Microsites & Landing Pages
I designed impactful and engaging landing pages for Google Partners, serving as essential touchpoints for users to access Livestream Events, Partner Benefits, and educational course outlines. These layouts were crafted with a focus on user-centric navigation, enabling seamless access to key information and frictionless sign-up processes.
By leveraging thoughtful design principles, I created visually compelling pages that balanced form and function. My goal was to deliver an intuitive user experience that not only captured attention but also encouraged active participation in events. Each element—from layout structure to color schemes—was strategically designed to align with Google’s branding while driving meaningful engagement from users.
Google Haiku
The Real Estate & Workplace Services (REWS) Group at Google is dedicated to maintaining the company’s properties, transportation, and infrastructure, while fostering an inviting and engaging workplace for employees. For this project, I collaborated on designing a series of short, witty haikus as part of a creative initiative to provide common-sense reminders for employees.
These haikus served as a playful yet effective way to encourage Google employees to enjoy workplace perks responsibly while maintaining proper etiquette. By blending humor, brevity, and thoughtful design, we created memorable messages that resonated with the culture of innovation and mindfulness at Google.